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In 1986, Crucial Trading is founded by David and Janet Green in London. Set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.
Crucial Trading using the specially created Wool Britannia Yarn. Wool Britannia encompasses a concept that utilises both great quality fibre and British made yarn.
A 100% British yarn, used solely for carpets, spun with wool sourced from farms situated in each of our four nations.
Find a local knowledgeable retailer hand selected and recommended by Crucial Trading.


